{"entity_id":"tt_brand_mcdonalds","slug":"brand-mcdonalds","entity_type":"brand","name":"McDonald's","country":null,"locality":null,"address":null,"parent_id":null,"parent_name":null,"operator_id":null,"operator_name":null,"relationship":null,"brand_hint":"McDonald's","format_hint":null,"sector":"Restaurants","summary":"Global restaurant brand. Distinct from UK legal entity and from individual restaurants.","demo":true,"sample_notice":"Demonstration / research sample. Not a real-world factual assessment.","axes":{"reputation":null,"confidence":0.05,"depth":0.3,"freshness":0.9738},"rankable":false,"provisional_assessment":null,"estimator_id":"research.v0","methodology_version":"research.v0","calculated_at":"2026-09-18T00:00:00Z","evidence_as_of":"2026-09-17T00:00:00Z","explanation":{"summary":"McDonald's (brand) has insufficient PUBLIC rating evidence for a rankable research.v0 assessment. Identity may still be displayed. Confidence=0.05.","steps":[{"code":"insufficient_ratings","detail":"No PUBLIC star-rating evidence on this entity. Assessment withheld."}],"used_evidence_ids":[],"excluded":[]}}