{"entity_id":"tt_loc_gb_mcdonalds_new_branch","slug":"loc-gb-mcdonalds-new-branch","entity_type":"location","name":"McDonald's","country":"GB","locality":"Manchester","address":"1 Market Street","parent_id":"tt_org_gb_mcdonalds_uk","parent_name":"McDonald's UK","operator_id":null,"operator_name":null,"relationship":"branch_of","brand_hint":"McDonald's","format_hint":null,"sector":"Restaurants","summary":"New branch with two five-star ratings. research.v0 shrinks the mean and withholds a rankable assessment.","demo":true,"sample_notice":"Demonstration / research sample. Not a real-world factual assessment.","axes":{"reputation":71.88,"confidence":0.0098,"depth":0.4083,"freshness":0.9738},"rankable":false,"provisional_assessment":null,"estimator_id":"research.v0","methodology_version":"research.v0","calculated_at":"2026-09-18T00:00:00Z","evidence_as_of":"2026-09-17T00:00:00Z","explanation":{"summary":"McDonald's (location) has insufficient PUBLIC rating evidence for a rankable research.v0 assessment. Identity may still be displayed. Confidence=0.0098.","steps":[{"code":"shrinkage","detail":"synthetic.public_ratings: raw 5.00 from 2 reviews shrinks toward prior 3.8 (n0=30) → 3.875.","raw_mean":5,"n":2,"shrunk_mean":3.875,"source":"synthetic.public_ratings"},{"code":"suspicious_distribution","detail":"synthetic.public_ratings: n=2 and mean=5.00 looks extreme; confidence is reduced. Reputation is shrunk, not secretly overwritten."},{"code":"combine_sources","detail":"Inverse-n weighted shrunk mean across 1 PUBLIC source(s) is 3.875 stars → 71.9/100.","combined_stars":3.875,"reputation":71.875},{"code":"paid_claim_isolation","detail":"DECLARED/INFERRED/DISPUTED rows can exist on the ledger but do not increase reputation, confidence, depth, or provisional assessment. Paying or claiming cannot buy a higher number."},{"code":"unrankable","detail":"confidence 0.01 < 0.35 or reputation missing; provisional assessment withheld so a thin 5.0 cannot win a ranking."},{"code":"parent_non_inheritance","detail":"Only evidence bound to this entity_id was used. Parent/brand ratings are not mixed into location reputation."}],"used_evidence_ids":["ev_new_stars"],"excluded":[{"evidence_id":"ev_mcd_uk_name","reason":"bound_to_another_entity"},{"evidence_id":"ev_mcd_uk_stars","reason":"bound_to_another_entity"}]}}