{"entity_id":"tt_loc_gb_mcdonalds_oxford_st","slug":"loc-gb-mcdonalds-oxford-st","entity_type":"location","name":"McDonald's","country":"GB","locality":"London","address":"123 Oxford Street","parent_id":"tt_org_gb_mcdonalds_uk","parent_name":"McDonald's UK","operator_id":null,"operator_name":null,"relationship":"branch_of","brand_hint":"McDonald's","format_hint":null,"sector":"Restaurants","summary":"Synthetic UK restaurant location. Distinct from the McDonald's brand node and from other restaurants.","demo":true,"sample_notice":"Demonstration / research sample. Not a real-world factual assessment.","axes":{"reputation":77.43,"confidence":0.9895,"depth":0.4083,"freshness":0.9738},"rankable":true,"provisional_assessment":78,"estimator_id":"research.v0","methodology_version":"research.v0","calculated_at":"2026-09-18T00:00:00Z","evidence_as_of":"2026-09-17T00:00:00Z","explanation":{"summary":"McDonald's (location) research.v0 provisional assessment 78 from reputation 77.43, confidence 0.9895, depth 0.4083, freshness 0.9738. Demonstration data only.","steps":[{"code":"shrinkage","detail":"synthetic.public_ratings: raw 4.10 from 3200 reviews shrinks toward prior 3.8 (n0=30) → 4.097.","raw_mean":4.1,"n":3200,"shrunk_mean":4.0972,"source":"synthetic.public_ratings"},{"code":"combine_sources","detail":"Inverse-n weighted shrunk mean across 1 PUBLIC source(s) is 4.097 stars → 77.4/100.","combined_stars":4.0972,"reputation":77.4303},{"code":"paid_claim_isolation","detail":"DECLARED/INFERRED/DISPUTED rows can exist on the ledger but do not increase reputation, confidence, depth, or provisional assessment. Paying or claiming cannot buy a higher number."},{"code":"composite_placeholder","detail":"research.v0 composite is 0.70*reputation + 0.15*confidence + 0.10*depth + 0.05*freshness. Weights are experimental placeholders.","weights":{"reputation":0.7,"confidence":0.15,"depth":0.1,"freshness":0.05}},{"code":"parent_non_inheritance","detail":"Only evidence bound to this entity_id was used. Parent/brand ratings are not mixed into location reputation."}],"used_evidence_ids":["ev_ox_stars"],"excluded":[{"evidence_id":"ev_mcd_uk_name","reason":"bound_to_another_entity"},{"evidence_id":"ev_mcd_uk_stars","reason":"bound_to_another_entity"}]}}