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Demonstration research sample — not a live rating of real businesses.

location · Manchester · GB

McDonald's

Demonstration data

New branch with two five-star ratings. research.v0 shrinks the mean and withholds a rankable assessment.

Trust Score

Withheld

Evidence Confidence

1%

How much weight this evidence can bear.

Insufficient evidence — not a low score

Reputation 72Evidence depth 41%Freshness 97%

Last calculated 18 September 2026 · evidence as of 17 September 2026 · research.v0

Why this assessment

  1. shrinkagesynthetic.public_ratings: raw 5.00 from 2 reviews shrinks toward prior 3.8 (n0=30) → 3.875.
  2. suspicious_distributionsynthetic.public_ratings: n=2 and mean=5.00 looks extreme; confidence is reduced. Reputation is shrunk, not secretly overwritten.
  3. combine_sourcesInverse-n weighted shrunk mean across 1 PUBLIC source(s) is 3.875 stars → 71.9/100.
  4. paid_claim_isolationDECLARED/INFERRED/DISPUTED rows can exist on the ledger but do not increase reputation, confidence, depth, or provisional assessment. Paying or claiming cannot buy a higher number.
  5. unrankableconfidence 0.01 < 0.35 or reputation missing; provisional assessment withheld so a thin 5.0 cannot win a ranking.
  6. parent_non_inheritanceOnly evidence bound to this entity_id was used. Parent/brand ratings are not mixed into location reputation.

Identity

Durable identifier
tt_loc_gb_mcdonalds_new_branch
Entity type
location
Place
1 Market Street, Manchester, GB
Assessment record
research.v0 · calculated 18 September 2026 · evidence as of 17 September 2026

Evidence

Bound to this entity only. Parent rows, if listed, are network context and do not drive this location’s reputation.

ClassFactValueSourceConfidence
PUBLICidentity.name"McDonald's"
synthetic.osm_extract
ODbL-synthetic-not-real
99%
INFERREDgraph.parent"tt_org_gb_mcdonalds_uk"
synthetic.osm_extract
ODbL-synthetic-not-real
65%
PUBLICreputation.star_rating{"mean":5,"count":2,"scale":[1,5]}
synthetic.public_ratings
CC-BY-synthetic-not-real
99%

Network context (not inherited)

ClassFactValueSourceConfidence
PUBLICidentity.name"McDonald's UK"
synthetic.companies_house
Open-Government-Licence-synthetic
99%
PUBLICreputation.star_rating{"mean":4.4,"count":50000,"scale":[1,5]}
synthetic.public_ratings
CC-BY-synthetic-not-real
99%

Assessment history

  1. 2026-09-18 · fixture complete

    Withheld · confidence 1%

Related entities

Machine profile: /api/v1/profiles/tt_loc_gb_mcdonalds_new_branch · embed